First marketing campaign!

 After lurking for 6 months (at least) my first marketing campaign has dropped.  After scouring BP post, my tipping point was the Podcast.  I have found them to be incredibly motivating.  After listening to a podcast one morning I decided to make the plunge.  I wanted to commit so I signed up for a 3 month campaign of 1000 absentee homeowners in Tampa, fl.  I am sending out two yellow letters followed by a postcard.

Overall my goal for the three months are to pick up one rehab and one wholesale deal (I only have cash for one rehab at a time).  I know that there are a lot of fly by night wholesalers on BP.  It is hard to set realistic expectations.  And that is why I am writing this blog.  To provide a real case study to investors.  If I do not purchase a property during this cycle I will rinse and repeat for three more months.

I have a W-2 job where I am comfortable (too comfortable) so  I will be reinvesting all profit into the business.  Obviously I need to scale my marketing way up.  

I am a sales rep and can not take ALL calls live.  So right now everything goes to a 25 second Google voice box.  As Jerry mentioned Google voice is great because I can track my missed calls.  My volume has been so low I may start forwarding to my cell phone again, however my issue is, that my personal cell phone voice mail picks up if I miss a call (before Google voice picks up).  

I used a yellow letter vendor represented on BP (@Michael Quarles).  So far I can say it has been much easier than I thought it would be to get the ball rolling.  I had them run my list from list source, I supplied zip codes.  For a few more cents a name let the experts do their thing.  I have 250 letters dropped a week for the next 3 months.  I did choose standard mail so I am not sure when my letters will arrive. I get an email each week when my mail drops.

My first call came in last Monday.

I will provide the weekly statistics here every weekend.

Week 1 results

7 total calls, 6 voice mails left, 1 take me off your list.  I spaced my mail to 250 a week so I would get not get overwhelmed.  I guess that plan worked.  I am ready to get this going and looking to supplement my mailing by launching a second campaign soon.

I had one semi motivated seller.  Had house listed for 6 months.  It is now off market she is thinking of re-listing property.  Problem is it is a 1/1 on a busy highway, and very hard for me to comp.

That is it for week 1.