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Posted almost 13 years ago

My Tenants Speak a Different Language

You might think the title of this entry is a clever way to highlight the differences between my tenants mindset/lifestyle and my own. But I’m actually being quite literal in this case. My tenants do speak a different language! And it has proven to be a hurdle for my business. You see, most of my rentals are small, single family homes. 90% of those small, single family homes are within a 1 mile radius of each other. That 1 mile radius just happens to be almost entirely Spanish speaking. Guess how much Spanish I speak?  Almost none.


You can imagine what a hassle this can be when rent is late or maintenance needs to be performed. I do have a Spanish speaking maintenance man on staff and for years I relied heavily on him to take maintenance calls and collect rent from our Spanish speaking tenants. Most of the time he performed pretty well...or so I thought. Slowly I started hearing complaints about deferred maintenance. I routinely drive through my rental neighborhood and would stop and look around the homes. Often the children of my tenants (They do speak English) would tell me that they had not been able to get in touch with us to have repairs made. I began to realize that  I had put my maintenance man in a position that he was just not very good at handling. I also realized that I needed a better solution.

I was discussing this issue with my business coach one day (More on him in another post) and he came up with the most simple idea. "Surely, he offered, there is an answering service that could handle Spanish speaking callers. Let’s look into it." So that's exactly what I did. It took me all of 5 minutes to find a service that offered multiple languages, charged a low rate based on call volume and followed my exact instructions on how to handle these calls. By the way, they also answer calls 24/7 and answer the phone “Thank you for calling Clutch Investments, How may I help you?”. Hell, I don’t even answer that professionally! I was off and running. The calls are translated and sent to me via text message. I am then able to send the appropriate vendor and follow up to ensure satisfaction.


It’s important to remember that happy tenants stay around longer, improving returns and simplifying life for me and my investors. YAY!



Comments (1)

  1. This is a great idea, one that I've never heard of as well!