Why You Should Always Answer the Phone
The simplest thing you can do to generate more leads in your business is ANSWER THE PHONE!
If an unknown number calls you, DO NOT let it go to voicemail. Answer the phone promptly and politely. If it is a homeowner calling you to chew you out about a yellow letter they received in the mail, who cares! All you have to do is hang up and take them off your marketing list. If you are afraid of answering the phone in this business, you are in the wrong business. Two years ago, when I was still in college, I received a phone call from a motivated seller. He had refinanced his mortgage in order to lower the mortgage so me and another investor could obtain the house subject 2 the existing mortgage.
Two years ago, I was afraid because I had not done a deal yet. I was still at college in another state, how could I possibly get the deal done? He called me three times. I did not pick up the phone. When I mustered up the courage to finally call the guy back about a week later, he had already sold it to another investor subject 2. My soon to be first deal in real estate slipped away from me for one reason, I did not answer my phone. I understand that you might be busy with other things, but someone has to answer the phone. They are calling you for a reason. They want to talk to a real person, so give them a real person! The chances of you getting that property will increase by you answering the phone. They are the customer. Put yourselves in their shoes. If you were calling someone because you thought they had a solution to your problem, you would want them to answer the phone and help you solve your problem right??? It's the golden rule, treat others the way you would want to be treated. Nothing irritates me more when contractors, plumbers, electricians, etc. DO NOT pick up when I call or respond when I shoot them a text message. My property manager always answers the phone and always texts me back within 5 minutes. I will recommend him to every person I can!!! It's simple, if you want more business, answer the damn phone