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What does it take to start, scale, and sell your own business? Every Tuesday, J and Carol Scott ask this question to entrepreneurs of all stripes and delve into stories that go beyond the launch. From hiring and firing to marketing and raising capital, this podcast takes an honest look at the triumphs and stumbles of entrepreneurship. Whether you’re looking to sustain a startup or bring an idea to life, you’ll come away inspired. Tune in—and learn how to treat your business like a business.
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Do you want to know how to get your business noticed by reporters and generate positive press? Today’s guest has made a career out of doing just that. In this episode, he teaches you exactly how to ma
ke a splash through innovative (some would say crazy), outside-the-box techniques.Brent Underwood is a creative marketer who’s done publicity for musical artists, best-selling authors, and his own projects—including a ghost town he bought and plans to turn into a high-end resort.Today, Brent tells us how his career began with a cold email and how that led to him working with some of the most talented writers and marketers in the country. Brent also reveals how he gets into the heads of reporters and editors—and how you can do the same. He explains what a “handle” is, and why you need one to get your message to spread. And you won’t want to miss the most important lessons Brent learned after opening his own hostel in Austin, Texas, and how a goat helped boost business. This show is jam-packed with information that will help you generate buzz and get yourself in front of more clients and customers. Download it today, and subscribe to the BiggerPockets Business Podcast so you won’t miss an episode!
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Think about your typical work day. Which activities drain you? Which energize you? And which do you wish you were doing more of? Asking these questions changed Trevor Mauch's life for the better. In t
his episode, he guides us through an exercise that can help you do the same! For Trevor, it all began after a scary wake-up call. It wasn't that his software company wasn't doing well. In fact, Carrot—which builds high-converting websites for real estate investors and agents—recently landed on Inc.'s list of fastest-growing companies. Trevor even had enough cash to buy the domain name Carrot.com for a jaw-dropping sum (you'll learn just how much). Instead, the wake-up call was a near-tragedy brought on by his hardcore "hustle and grind" mentality. At that moment, Trevor realized that working nights and weekends wasn't sustainable. It also wasn't helping the company, because that routine wasn't allowing him to grow as a leader. Today, Trevor reveals the system you can use to delegate tasks that drain your energy (even if you're great at them!). He also drops some great tips for ranking higher in Google and how creating local "content with context" can help you beat out bigger, better-funded competitors. And he reflects on how building a strong, clearly-defined brand has helped attract some of his most valuable team members. The result is an episode that's part motivational speech, part marketing masterclass. So download, subscribe, and leave us a rating and review if you enjoy it!
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If you think you know Joshua Dorkin’s whole story... think again. In the debut episode of the BiggerPockets Business Podcast, the BiggerPockets founder reveals exactly how he bootstrapped a hobby site
into the world’s biggest online community of real estate investors. He also discusses how he worked 100-hour weeks in his basement (and in his boxers), and how somewhere along the way, it dawned on him that he’d built a “lifestyle business” that left him with no real life. Joshua traces the business back to the days when MySpace was hot. He offers tips for building an online community that will resonate today and into the future. He describes a few moments when he almost quit ($15,000 for a website that didn’t work?!) and reflects on why he waited eight years to make that game-changing first hire (Brandon Turner!). But for as many lives as BiggerPockets has touched, this episode is about something more profound than one company’s growth. You’ll learn what that is when Joshua reveals why he’s been out of the public eye lately and the reason he stepped back from day-to-day operations just as BiggerPockets began to reach new heights. This show will give you a lot to think about—whether you run your own business or you’re just thinking about taking that leap. It’s a perfect jumping-off point as we launch the BiggerPockets Business Podcast with the intention of helping one another make a real, positive impact on the lives of our customers, our teams, and our families. Listen now, and make sure you’re subscribed so you don’t miss an episode!
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