I made a post earlier and someone said to gift tenants things for new/renewal leases. What gifts work best? Are there any other guerrilla marketing techniques to attract new tenants?
Specialist · Redmond, WA · Member since 2026 · 3 posts · 0 votes
1d
Give me more details - demographic of your geographical area, etc. Look at your "competitors" in the area. What do they have that you don't? Can you play with what you think the dollar amount is of that? What do you have that they don't? Usually a yard or garage or free parking or other more "suburban" amenities can pull weight to the small landlord side and away from the larger multifamily.
Accountant · Seattle, WA · Member since 2025 · 202 posts · 64 votes
17h
@Bill Vaughan Small, practical gifts usually go over best—things like a local grocery or hardware-store gift card, a simple move-in basket with household essentials, or a modest renewal credit for carpet cleaning or another approved service. It doesn’t have to be expensive to make tenants feel appreciated. Just keep the offer consistent for everyone so it stays fair.
For attracting new tenants, some of the simplest ideas can work really well: good photos, a quick video tour, fast responses, clear signage, and a referral incentive with a written policy. Building relationships with nearby employers, relocation contacts, and other property managers can also lead to quality referrals. In many cases, a clean, bright property and an easy application process will do more than a flashy giveaway.
At the end of the day, the gift is a nice touch, but the welcoming experience is what tenants are most likely to remember—and recommend to others.
Property Manager · Southfield Mi · Member since 2018 · 182 posts · 171 votes
1h
The best gift you can give a tenant is a truly rent ready home which will pass the inspection. If your Section 8 rental is in a low income community the new tenant will likely have very little interest in trinkets. The biggest lure is a clean and functional property.
During showings tenant prospects will spend most of their time looking around the kitchen, bathrooms and utility areas where they will be washing clothes.