More Leverage = Less Burnout

More Leverage = Less Burnout

Member since 2025 · 6 posts · 5 votes

I recently was on the /realtors forum on reddit, an agent who was so burnt out so I wanted to share my exact message here as well just in case it helps anyone a light bulb moment.

"In my opinion I think their always is a solution to a problem and in business it's usually leverage, you need to find ways to get clients without competing with every agent on the market that does the same thing. This doesn't mean more social media likes, it means be different, and offer things in a new way people haven't seen before.

Humans are pretty simple creatures, we weigh the perceived cost vs the benefit of any opportunity. Notice how I said perceived, because to a $800k house, $2k is .25% in their mind. Yet that'd do anything not to have to move boxes, furniture or drive across the state. In which knowingly or unknowingly to them, costs that .25% to solve.

This is one example but solve that for them (List with me and I'll pay $2k towards your move) and you should crush. As long as the math makes sense and your state laws allow you to do this! If not, their is always other ways.

For example, I'm doing a live lunch and learn training where I give $20 Uber Eats cards to realtors who show up and engage. Done right, a $20 investment can turn into a $5k client who would have otherwise never learned about the value I bring in the first place."

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  • Divin KanyamaBusiness Member
    Accountant · Seattle, WA · Member since 2025 · 535 posts · 227 votes
    1w

    @Brett Ponters The central idea here is valuable: when a market feels crowded, the answer is not always to work harder at the same activities. Sometimes the better response is to understand a specific client problem and design an offer that removes friction in a memorable way.

    The strongest incentives are not simply giveaways; they are tied to a real pain point. Moving assistance, vendor coordination, staging support, educational events, or other practical services can feel more valuable than their dollar cost because they save time, reduce stress, or simplify a difficult decision.

    The key is making sure the offer supports a genuine value proposition rather than becoming the value proposition. A client may initially respond to an incentive, but trust, competence, communication, and execution are what sustain the relationship. The economics also need to be measured carefully: acquisition cost, conversion rate, time invested, and expected client value should all be considered rather than assuming every incentive will generate business.

    Compliance matters as well. Brokerage policies, advertising rules, disclosure requirements, fair-housing considerations, referral restrictions, and state law can affect how incentives are structured and promoted. Clear terms and consistent eligibility help prevent a creative idea from becoming a legal or reputational problem.

    Ultimately, differentiation works best when it is specific, useful, financially sustainable, and aligned with the professional service being offered. The broader lesson is not merely to spend money to attract attention—it is to identify what clients find difficult and solve that problem better than the alternatives.

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