One of the reasons I like yellowletters.com if they have a lot of intelligence about what works and what doesn't (not just a printer).Looks guys, the handwriting is kind of a psychological trick.

I just read that a psychology article said that red and round are the things that get that get people's attention.

Psychologically, it's a big boost because you'll see relatively "green" people sitting right next to you asking all the dumb questions you were afraid to ask :-) At the same time, you'll have access to people who move $$$ and can, potentially, offer you a partnership or advice/mentorship.

They r really the only ones that can say whether it is worth the money.Not likely....basic buyer psychology...chances are after spending a significant amount of money they will try to self reassure that the money was well spent by telling others they got a great value.

He knew about business, legal issues, tax issues, marketing, sales, promotion, networking, and most importantly he knew about people (psychology).The first thing he did was tell me that I have two ears and one mouth, and I should listen more than I talk.Second thing he did was have me read "How to Win Friends and Influence People" by Dale Carnegie.Then he taught me how to set appointments was home sellers, go out to their home, and write up a "letter of intent to purchase or lease".He said to me, "your job is to bring me potential home sellers will consider a creative offer."

@Tin- I understand the psychology of goal setting.

I finally got into a job where I've been for the last few years and have gotten pay raises to more than make up for previous pay cuts before and because of layoffs. 2008 changed my entire way of thinking and I doubt I'll ever feel as psychologically secure as I had in the past abouut money and security. 2008 is a major reason for getting involved in real estate, ironically enough.

This is a weird example and situation, but it’s more about understanding the nuance and psychology of it3.

The Psychology of Money by Morgan Housel may provide you with some answersCiaoGino

In the majority of real estate transactions there is a psychological warfare being played which can break down almost everyone in the transaction.