This deal emphasized the value of small, targeted renovations in competitive markets.

Emphasize privacy, entertaining opportunities, and flexibility for hosting large family gatherings.

I use this to illustrate or emphasize that leverage and associated risk is often times more tied to the collateral than your personal income/liquidity. 

I am not pointing this out to diminish the value of these arrangements but to emphasize that the primariy purpose of life insurnance is to provide a death benefit not to build cash value.

So yeah, worth emphasizing more for them to do nothing at all aside from start the dishwasher.

However, I want to emphasize my suggestion for value-add long term buy and hold here.

Do you emphasize a positive and verifiable rental history, or are there other 'must-haves' or 'deal-breakers' you swear by in your screening process?

We explain the rules and emphasize cleanliness. 

Again, just want to emphasize they're in B class neighborhoods.

Maybe you can keep words you are trying to emphasize in capital, such as sell and selling and use lowercase for the rest.I am not a marketing expert, just my personal preference.