You can choose believe it is a hoax and not prepare your business or building - or you can adapt and adjust and take the right steps and let it blow over and then open again for business. 

I understand you can he successful with each strategy, and my strengths as a person come from me being able to learn, adapt, and adjust quickly.

To craft a business map and this map must not be static but dynamic, able to evolve and adapt to the ever changing market.