Originally posted by @Linda Weygant:My family has gone from disbelief to cautious optimism to cheerleaders to co-investors.I have friends that I just don't talk about it with though.  

I can get SEO and Optimization without going through a guru.

Optimally we'd like to help get them transitioned into the market rent but based on what the previous owner did with their rental rates I don't think they can afford it.

Lastly try making a website then optimize it with SEO and ads.

On the market curve that does indeed mean that this is not the optimal time to be buying NNN properties. 

My impression has been that if the Bay Area falls significantly, then most of those other hot markets drop quickly behind it.So, if you were someone with absolute perfect timing, maybe the optimal play would have been to get out of the Bay Area a couple years ago, to continue riding the perfect wave upwards in markets that are now outperforming us (and subsequently getting out before the next correction).

Optimize your efficiency and focus on high-value activities.

And one can optimize one's exit strategies to maximize both cash-flow and appreciation for now or later.

Landlords buy more but don't optimize what they own.

@Brie Schmidt I think your idea of "optimizing" is spot on.