In store one lawn fertilizer gives the discount and the other brand didn't.  

Regardless of your level of plain/simple vs rustic vs fancy, you can do it for much less by just going to used furnishing stores (primarily).I used both 1) high-end second hand stores (meaning not primarily Goodwill and Salvation Army), and 2) lower level antiques stores where they have decent pieces for say < $500.

Currently I order pallets of items and sell locally but looking to expand

Yes... we do not change light bulbs, air filters, and other items.

Currently I keep a 6 month reserve in a HYSA. What are your strategies to max yield and liquidity?

🚫 Not worth splurging on:Fancy wall art (most guests barely notice)Premium cookware (unless targeting execs)Expensive rugs or decor piecesFocus on comfort and function — not Pinterest.What’s one item your guests always appreciate that you didn’t expect?

That being said, I would expect an itemized receipt that breaks down, what had to be done. 

Rehab is always tracked as its own cost centerLabor, materials, subcontractors, permits, all separate line items.

Definitely don't overlook physical bulletin boards at the library, grocery store, or coffee shop; they still surprisingly generate leads here. 

Examples: $30 fuel surcharges for every visit, receipts from 3-4 different hardware stores when all items could have come from 1, 6+ hours of labor charged on repairs that should take less than 2, going with third party vendors that are over an hour away from the property that charge for drive time, etc.