Aaron J Smith

Born and raised in the heart of West Michigan, I bring a powerful blend of local insight, leadership experience, and a passion for hospitality to PMI Grand Partners (our STR company). I'm a proud graduate of Hope College and Western Michigan University, and my roots run deep in the lakeshore communities—where my wife and I also raised our three daughters. Before launching PMI Grand Partners, I spent over 25 years in the financial services industry, working for great local companies like Macatawa Bank and Independent Bank. My background spans executive leadership, software strategy, customer experience design, and strategic vendor management. I built a reputation for creating seamless, thoughtfully designed, tech-forward experiences that prioritize simplicity and the customer—and I now bring that same approach to the vacation rental world. When I'm not managing vacation properties, you’ll likely find me roasting coffee beans, exploring smart home gadgets, geeking out over the latest Apple tech, or cheering on the Detroit Lions. I'm also an avid traveler and lifelong learner—always reading up on innovations that make life a little simpler and more enjoyable.