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I have a Ph.D. in Applied Social Psychology and have been teaching at the college level for 15 years. In grad school, my area of research was applying social influence (social norms) to understand and predict behavior across large target audiences (mass communication). Post grad school, I have enjoyed projects that combine psychological theory with economic theory (behavioral economics) toward residential real estate. These concepts are illustrated in books such as Thinking in Bets by Annie Duke, Influence by Robert Cialdini and Thinking Fast and Slow by Daniel Kahneman. I recently shared my story in November 2021 on the bigger pockets money podcast (see youtube link below). In the episode, I describe how my wife and I grew our net worth from zero to over 1 million in 10 years (August 2011 to July 2021), while averaging 77K/year in W-2 income and 13K/year in rental income. My wife quit her full-time job in May 2015 and has been working part-time (10 hours/week). I teach college and work 32 weeks out of the year (20 weeks of vacation). Since the podcast, I have been contacted by people asking how to better manage their small real estate portfolio or how to get started. Due to this demand, I have decided to offer coaching services for small portfolios (5 units) or less. My niche is buying real estate that fits your lifestyle. This helps people avoid landlord burnout and is more sustainable. https://www.youtube.com/watch?v=7LI7li79aYg&t=1s
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