Lisa Thoele

www.strstrategy.co I spent 10 years as a residential real estate agent and another 10 years as a real estate investor, rehabbing houses and doing a pseudo-house hack by purchasing my home, which also has a four-plex on the property. Most recently, I sold my boutique short-term rental management business and have transitioned into revenue strategy and consulting. I’ve worked hands-on with pricing, systems, owner communication, and performance optimization across a diverse portfolio of STRs. Today, I help Airbnb hosts and boutique operators make sense of their numbers, refine pricing strategy, and build sustainable revenue systems that actually fit their properties. I’m here to share real-world lessons, learn from others, and contribute thoughtfully to conversations around short-term rental investing and operations.