Enthusiasm Sells! Add Sparkle to your Marketing

Ralph Waldo Emerson once said enthusiasm is one of the most powerful engines of success.

What is the benefit to you of being enthusiastic?

Enthusiastic salesmen have lower blood pressure, lower resting heart rates, and healthier outlooks on life. Imagine genuinely being anxious to start work each day and feeling good at the same time. Enthusiasm is contagious; it inspires others around you to also feel happier and more fulfilled. As you bring your own enthusiasm up, it will inspire others around you; they may pick up their pace. You, your department, your boss and your company will all benefit. Your customers may look forward to your visit instead of ducking your calls.

First and foremost, be genuine in your attitude and enthusiasm. Fake enthusiasm is spotted very quickly and will do significant damage to your credibility.

What does this have to do with marketing your products and services?

Even though you know every detail of your product or service, your potential client does not. Introduce the business or association to all of the benefits your offer. When you are writing a sales letter, incorporate the following steps and your customer will be more eager to do business with you.

Build their enthusiasm for the product or service.

Start with the problem they need to solve.

Increase the pain by providing a scenario of what will happen if they do not solve the problem.

Build the need for your precise solution

Demonstrate how your product or service will benefit them.

Let them see themselves enjoying the solution. Stories are an excellent way to illustrate your desired result. The more they can see themselves enjoying the result, the more eager they will be to purchase the solution for themselves.

Issue a call to action with an incentive for prompt action.

Provide an irresistible offer tied to a short time frame. Make it worth their effort to take immediate action.

How do you build your enthusiasm in your printed marketing?

Problem: Start with the desire to create more foot traffic in a restaurant. Every company wants to create more business from their target market. Focus on the target time frame: happy hour, breakfast, or perhaps business luncheon meetings.

If the target is business luncheon meetings, describe the currently unrealized business potential of having the spacious private dining rooms empty. The cost of the empty space over a period of months as the rent and utilities continue and the loss of revenue by not serving meals add to a large number over the year. Not utilizing the space is throwing money away every day.

A solution is needed to drive business luncheon business into the restaurant as quickly as possible.

Solution: By contacting a professional printer like PrintPlace.com to assist in designing attractive and compelling flyers, you will have an appealing medium to distribute to all of the businesses and associations in the area. Encourage them to hold their weekly, monthly or quarterly meetings in your spacious, quiet and classy private dining room. It is the perfect location for a highly professional meeting.

Create an image of how impressed their staff or association members will be to enjoy an excellent meal and conduct business at the same time. Staff tension will be reduced; productivity and camaraderie will go up. Build the enthusiasm of seeing the positive results they will generate. Incorporate a story of a company who benefited from using the private dining area.

The restaurant will benefit from making excellent use of the area, introducing more people to the restaurant and serving a significant number of additional meals.

Call to Action: Companies or associations who book a minimum of six (insert the appropriate number) events within the next ten days will receive a forty percent discount on the meals and no room rental fee.

By enlisting the aid of PrintPlace.com in designing and printing effective flyers and other marketing media, the restaurant will be more well-known, more profitable and more of the