Direct Mail for Farming Areas in Los Angeles, CA - Question
Hello All My Bigger Pockets Agents,
I am a newly licensed agent in Los Angeles and I am looking for a bit of advice regarding my idea for direct mail. The book I am reading says I need 2500 people in my "haven't met" list to market to 12 times a year in order to achieve 50+ listings.
My idea is to get a list from Alesco Data and have it filtered for the surrounding cities where I live. The list will also be filtered for homeowners who have purchase 5-7 years ago and may be looking to move. I was also thinking to only search for properties that were purchased at $500k or more since the list is likely to be more than 2500 even at that point.
Once I have my list I was thinking of using yellowletters.com to put the mailings on auto pilot for three month stints or longer depending on how often I need to refresh my list of homeowners. In the mean time I will be working on my 8x8 marketing campaign to start funneling the people I "have met" into my lifelong 33 touch marketing campaigns.
Thoughts, comments and or recommendations greatly appreciated!