Real Estate Consultant · Somerville, MA · Member since 2008 · 339 posts · 52 votes
I find very few people who can articulate how they make money through blogging. Having participated in a number of worthless blogs and having written an number of articles for publication, I'm really curious about how people attempt to make money on their blogs.
I integrated our current blog directly into the home page/navigation, use cross-marketing, and web forms / polls to capture useful information and...more importantly...convert readers into paying customers.
I use Google Analytics code and set a conversion goal on successful paying subscribers to the RentingYourHome main product, in order to confirm exactly how much money we make each month from different blog posts. Some blogs don't make anything. Our best post made nearly $6,800. Critically important to know how much we get paid for what kinds of articles.
Ron and Al (and others), what do you do to make money on blogging?
Real Estate Investor · San Diego, CA · Member since 2009 · 20 posts · 0 votes
17y
$6800 - nice job!
There are basic things you can do to make money with the blogs, like AdSense... though if you have a main product, then it probably wouldn't make sense for you to do that...
You could also have similar but non-competing companies pay you to advertise on the blog (either put a "Put Your Ad here" section on your blog or go out and recruit)...
Another awesome idea is to put an opt-in box in the corner of your site with a call to action (maybe for a free report, or coaching, or something) and collect subscribers. You can then submit affiliate offers to them, or talk more about the RentingYourHome product...
You can also affiliate link to similar but noncompeting sites.
Real Estate Investor · Phoenix, AZ · Member since 2008 · 55 posts · 99 votes
17y
We blog to drive traffic to our company website where we sell cash flow properties to investors across the nation. The blog has been extremely successful using this method. I haven't monetized the blog to specifically make money but there are many blogs that make huge amounts of money just blogging.