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Forums » Technology, Social Media, Real Estate & The Web » Generating Real Estate Leads through Twitter?

Generating Real Estate Leads through Twitter? Subscribe to Generating Real Estate Leads through Twitter?

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BiggerPockets Founder · Denver, Colorado


I'm curious if any of you have been successful in generating real estate leads using Twitter. I use Twitter primarily to connect with people I may know or thought leaders in various industries, but don't really consider it a place where you'd go to find leads as a real estate investor, agent, etc.

Has anyone found it to be a successful platform for generating leads? If so, what is your Twitter strategy?

Small_bplogo20aJoshua Dorkin, BiggerPockets, Inc.
E-Mail: webmaster@biggerpockets.com
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Be sure to check out the BiggerPockets Blog at http://www.BiggerPockets.com/renewsblog/


Note Investor · Kalamazoo, Michigan


I have not generated a bunch of business from Twitter yet but, I believe I have generated some.

I like to send out links to articles regarding seller financing and other areas of real estate that I am involved in. Thses folks will go to a blog post that I have posted or commented on and you can generate some conversation that way. I also ask questions and get some interaction that way. Personally I have spent a lot of time busilding my twitter followers and have not seen a huge amount of direct business.

I like to use Twitter as a news source and to research things I am interested in by using the search feature. If you follow smart people, you can get a lot of insight into what is happening in the world from a lot of different points of view. Not sure what the stratedgy is here yet or if Twitter is even worth while for most people. I am still trying to figure it out and have somehow built up a big following there?


Real Estate Investor · Circleville , West Virginia


I have connected with a lot of rehabbers, flippers, and wholesalers, all of them thanking me for either following them, or vice versa. but I have yet to see a deal come of it.
So I just us it to stay connected with them, in hopes that it will produce something.


BiggerPockets Founder · Denver, Colorado


I'd say that having a big following is worthless if the followers aren't targeted or interested. In all social media, your strategy and goals are what are most important.

If you had 300 Twitter followers who were local investors in your market, and who you regularly did business with, I'd say you were in a MUCH better position than someone with 25,000 followers that were just random folks.

Social media isn't about the number of people you're connected to, but the quality of relationship you forge with those people.

That's why the top posters on BP are typically finding the most success from our site -- they are forging the strongest relationships.

I really believe that you must have a strategy on Twitter or any other social platform or you're just spinning your wheels.

Small_bplogo20aJoshua Dorkin, BiggerPockets, Inc.
E-Mail: webmaster@biggerpockets.com
Telephone: 877-831-4704
Website: http://www.biggerpockets.com
Be sure to check out the BiggerPockets Blog at http://www.BiggerPockets.com/renewsblog/


Multi-family Investor · Rochester, New York


I agree with Josh, I actually have several different twitter accounts, and it gets almost daunting at some points... trying to keep a check on who is talking...

Recently, I've been using twitter to generate leads on good tenants and trying to increase my 'PM' brand recognition for a specific area.

I will say it is working, as I monitor web traffic. I would still say CL delivers the most traffic / word of mouth / buzz for my time invested. I still like twitter as it adds to the overall value of the business. I plan to expand in the technical arena with time, however, time always seems limited. I still need to get my server functioning properly, and add Php / mysql functionality...

I've been ignoring the big fat face book. And for no reason really... other than lack of time :D

120 characters + interesting = potential, otherwise #FAIL ?4#retweet #hashtags #represent a new kind of language where :D #rules and #follow

MC


BiggerPockets Founder · Denver, Colorado


Mark - For the same amount of work, we get 10x the traffic from FB as we do from Twitter . . . and we have a smaller following there. It seems that the quality of user at FB is certainly higher, or at least there is less crap to filter through. Something to consider . . .

But, I'm still interested in hearing about Twitter & lead gen.....

Small_bplogo20aJoshua Dorkin, BiggerPockets, Inc.
E-Mail: webmaster@biggerpockets.com
Telephone: 877-831-4704
Website: http://www.biggerpockets.com
Be sure to check out the BiggerPockets Blog at http://www.BiggerPockets.com/renewsblog/


Note Investor · Kalamazoo, Michigan


I agree Josh-I have probably watered down by the shear number of folks I am connected to on Twitter and it sometimes seems like a lot of noise. I am thinking like Lacore and will see if I can make something from it some day. I have notices that most of our followers are in the real estate and finance industries, so I am sure there are some good connections there.
I have had much better luck on FB as well but, more so with my personal page than my fan page so far. When I first got going with FB it allowed me to re connect with all of my class mates, long lost friends, family and biz associates, in one place in a ways that you just can't do on Twitter. You can actually see what people are up to on FB and get a glimpse at their lives. I know all of my FB friends, and have no clue who most of my peeps are on Twitter. Like I said, I am using it mostly for research even though I do give a shout out from there once in a while. I am tracking some web traffic from there.


Wholesaler · Valley City, Ohio


Not to sound like a hick, but in my area of Ohio, Twitter is just not used. We all know what it is and a few people probably have accounts, but I don't know anyone doing any business with it.

Small_logo_largeRob Gillespie, Rob The House Guy, LLC
E-Mail: rob@robthehouseguy.com
Telephone: 330-800-9043
Website: http://AskTheHouseGuy.com
Rob@RobTheHouseGuy.com 330 800 9043 AskTheHouseGuy.com RobTheHouseGuy.com


Real Estate Investor · Southlake, Texas


Besides it being the social media de juor, what is the difference between facebbok and twitter? I understand the mechanics of each but what are the pros and cons?

BTW, I don't do either. My list of social media sites includes one site. BP!

Small_screen_shot_2011-03-24_at_8.39.20_pmTod R., Thompson Realty Corporation
Telephone: 817-781-1942
Website: http://www.thompson-realty.com
radyakllc@gmail.com http://www.thompson-realty.com


Commercial Real Estate Agent · California


Most of the leads I come across on Twitter are for real estate related companies or services that I now utilize. I usually don't get leads to/from individuals.


Multi-family Investor · Rochester, New York


Originally posted by Joshua Dorkin
Mark - For the same amount of work, we get 10x the traffic from FB as we do from Twitter . . . and we have a smaller following there. It seems that the quality of user at FB is certainly higher, or at least there is less crap to filter through. Something to consider . . .

But, I'm still interested in hearing about Twitter & lead gen.....

I'll bet FB is better. I'm not sure why I dislike it so much... I should definitely be promoting there versus twitter, at least for the time being. Facebook seems like more of a friend network, and I always dismiss the opportunity for marketing due to the fact that I'm annoyed by them, and their marketing.


Rehabber · Houston, Texas


I have generated both leads and people who were interested in my fix & flip deals on Twitter. Keep people informed about their local market, and follow those who are in your area.


· Boston, Massachusetts


I have had great luck with finding persons who are looking to make connections with me for a number of real estate related topics. This is international and national alike. LinkedIn is also a great place to find people as well.
Also I had recently found this site.. www.helpmerentmagazine.com Don't know much about it but I like what I see as far as them being able to create leads for people that aren't associated with Twitter or engaged in the social side of things.


Real Estate Investor · Normal, Illinois


Josh, I think you right on the money its not the quanity its the quality....your network determines your networth!


Real Estate Investor · cincinnati, Ohio


Josh,

I think your right on. Facebook is powerful, I have yet to find Twitter's usefulness but I am still evolving with it. I have a FB profile dedicated solely to RE people and have done many deals with people I have met there. Also people who find me there have told me they found BP because they found me on FB, googled me and found my BP profile!




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