Direct Mail Marketing Help
Coukd someone please tell me how I go about getting names and addresses for yellow letter marketing? I want to diversify my marketing strategy. I dont know how to get these though.
I keep hearing about how some of you guys have done direct mail marketing. Please share how you did this!
Most Popular Reply
Brian Stone, the process is to:
1. Get a list (which can come from a variety of sources),
2. Sort through the list (get rid of redundancies, bogus addresses, and recipients that you don't want to mail to),
3. Mail to that list (using one of the many options you have at your disposal)
Personally, I wouldn't spent too much time worrying about company letter head at this point. Focus on creating a compelling message and a call to action - the substance of your message will go a lot further than a nice logo.
Does this make sense?
This is actually a huge topic with a lot of facets to it (kind of hard to sum up in one post on the forum).
Let me know if you need more direction. I'm not the foremost expert, but I can at least tell you what I would do.