Business Page
Updegraff Group Realty
Agent
4.7 stars
46 Reviews
Markets served
Irondequoit, NY
Greece, NY
Henrietta, NY
Pittsford, NY
Webster, NY
Victor, NY
Sodus, NY
Ontario, NY
Mendon, NY
Fairport, NY
Rush, NY
Brighton, NY
Penfield, NY
Gates, NY
Farmington, NY
Walworth, NY
Canandaigua, NY
Sodus Point, NY
Monroe, NY
Rochester, NY
East Rochester, NY
Scottsville, NY
Licenses, Designations or Certificates
Updegraff Group LLC 10991219560 1039 Monroe Ave Rochester NY 14620 585-298-8282 office 585-302-1230 fax Mark Updegraff, Broker of Record 10491205428
About us
Updegraff Group Realty is an investor-friendly real estate brokerage in Rochester, NY helping buyers, sellers, landlords, developers, and real estate investors acquire, analyze, improve, manage, and sell multifamily properties, BRRRR opportunities, buy and hold rentals, off-market deals, luxury homes, and lakefront properties. Since launching as UPDE in the MLS in 2015, Updegraff Group Realty has closed 866 MLS sales transactions representing more than $290M in total closed sales volume across the greater Rochester market, while our affiliated property management platform oversees approximately 300–400 units representing roughly $5M–$6M+ in annual rental income under management. Led by Broker of Record Mark C. Updegraff, Updegraff Group Realty serves Rochester, Monroe County, the Finger Lakes, and greater Upstate New York with a rare combination of brokerage, investing, property management, construction insight, redevelopment experience, and local market knowledge. We specialize in Rochester NY investment properties, multifamily real estate, small apartment buildings, mixed-use properties, value-add opportunities, BRRRR strategy, buy and hold rentals, fix and flips, foreclosure opportunities, REOs, distressed assets, off-market properties, rental portfolios, historic homes, luxury real estate, waterfront homes, and lakefront homes. We are not just agents. We are local broker-operators with hands-on experience owning, managing, renovating, redeveloping, leasing, repositioning, and selling real estate. Mark Updegraff has nearly two decades of real estate experience, beginning as an investor before building Updegraff Group Realty and the affiliated Updegraff Companies. He has bought properties from the courthouse steps, completed countless renovations and flips for himself and others, structured JV opportunities with investors, and advised disciplined clients through acquisitions that created significant long-term profits. Through Updegraff Group Realty and Updegraff Management, our work connects investor-focused brokerage, property management, rental analysis, redevelopment strategy, construction perspective, market positioning, and exit planning. We help clients evaluate cash flow, cap rates, local rents, ARV, renovation scope, DSCR, financing assumptions, property condition, tenant profiles, management needs, refinance strategy, resale value, and exit options. Our experience includes residential real estate, multifamily investment properties, rental portfolios, mixed-use buildings, commercial and industrial properties, historic Rochester homes, luxury homes, lakefront homes, and waterfront real estate. Current and past work includes downtown Rochester redevelopment, adaptive reuse, value-add renovations, investment acquisitions, fix and flip projects, hospitality-related real estate, and hundreds of properties touched through brokerage, management, renovation, leasing, repositioning, and investment advisory work. If you are searching for the best investor-friendly real estate agent, Realtor, broker, or local real estate team in Rochester NY, Updegraff Group Realty is built for investors who want more than a salesperson. We help you understand the numbers, the neighborhood, the construction, the risk, the upside, and the exit before you make the move. Message Updegraff Group Realty if you are looking for Rochester NY investment properties, off-market multifamily opportunities, BRRRR deals, buy and hold rentals, foreclosure or REO opportunities, fix and flip projects, rental portfolio guidance, luxury homes, lakefront homes, waterfront properties, or a local broker-investor team that understands both the spreadsheet and the street.
Specialties
Commercial
Multi-Family (5+ units)
Office/Retail
Mobile Home Parks
Self-Storage
Residential
Townhouse/Condo
Single-Family Rental
Primary Residence
Multi-Family (2-4 units)
Fix & flip
Land
Short-term rental
New Construction
Mid-term rental
Long-term rental
Reviews (46)
4.7 stars
46 Reviews
4.7 stars
45 Reviews
5.0 stars
1 Review
5.0 stars
a month ago
Reviewed by
Jay Kotowski
As out-of-state buyers, purchasing a home from a distance felt overwhelming at times, but Jeff made the process much easier. He was always available to answer our questions, explain the process, and assist in any way he could. His communication and willingness to help gave us confidence throughout the entire experience. Jeff was professional, knowledgeable, and easy to work with. We really appreciated his responsiveness and dedication to helping us find and purchase our home.
5.0 stars
5 months ago
Reviewed by
Eduardo Sandoval
Working with Jeff was a smooth and straightforward experience. As an out-of-state investor purchasing an investment property in Rochester, New York, I appreciated their clear communication and local market knowledge. They made the process feel manageable without being overwhelming and were always available to answer questions along the way. Overall, a solid experience.
5.0 stars
6 months ago
Reviewed by
Paul Borowy
Sean Flynn was extremely helpful with the purchase our new home and selling a piece of property for us! Being we aren't from the area he gave names of lawyers, inspectors, etc, that he recommended for us as we didn’t know of any reputable people here. I would absolutely recommend him to anyone who is in need of an excellent realtor! Thanks again Sean, for everything!
5.0 stars
7 months ago
Reviewed by
Sarah Mandanas
We thought buying our first home was going to be a long, complicated process, especially with Rochester's market, but Jeff was able to use his expertise and buying strategy against multiple offers and put us in the number one spot with the sellers. They went with our offer and now we are home owners! Jeff was great to work with and super friendly. We would recommend him to anyone looking to buy or sell!
5.0 stars
8 months ago
Reviewed by
Jeni VanCise
We looked at houses with Jeff a few years back. He showed us several properties in the area and was always available to answer any questions we had. We ultimately decided to build new on our families land. Working with Jeff was an all around good experience. He was very courteous and professional.
5.0 stars
8 months ago
Reviewed by
Edward Southworth
Jeff sold me my home a few years ago. He even helped me paint my house in order to get it to Pass FHA appraisal inspection. He was willing to go above and beyond for me in order for me to secure my property and I would recommend Jeff to anyone.
5.0 stars
8 months ago
Reviewed by
S Hitchings
We worked with Sean Flynn when my and I were house hunting. He showed us several houses over the course of a couple months before helping us find a house that suited both our wants and our living styles. He was very helpful with any questions we had and was able to answer our calls anytime we had them.
5.0 stars
8 months ago
Reviewed by
John Elberson
From beginning to end, IronHorn Enterprises' recent experiences with Mark and Jackson from Updegraff Group Realty were outstanding. Their industry and market expertise along with their professionalism and commitment to finding a viable solution were catalysts to multiple successful real estate transactions. The IronHorn team looks forward to working with Updegraff Group Realty in the future!
5.0 stars
8 months ago
Reviewed by
Matthew Berardi
Worked with Jeff for several years. He was always willing to show me properties when asked. We looked at multiple properties across the upstate region. Jeff’s knowledge of the home buying process streamlined the entire experience for me. If you’re looking for real estate, Jeff is your guy.
5.0 stars
8 months ago
Reviewed by
Ben Blaney
Mark Updegraff has been a trusted advisor throughout my real estate journey. He helped me build an investment portfolio one property at a time, carefully guiding me through each step to ensure the package was cohesive and attractive to other investors. When the time came to sell, Mark helped me market and close the entire portfolio to another investor at a great profit.
Beyond real estate, Mark has also been a huge help with projects around my own home, including installing hardwood floors throughout. His professionalism, attention to detail, and commitment to his clients’ success make him the go-to guy for all things real estate. I highly recommend working with Mark!
5.0 stars
over 2 years ago
Reviewed by
Errol M Tazbaz
I have just started working with Mark as an OOS investor. He has already spent considerable time answering my million questions, educating me on which areas to look in and which ones to avoid. He has in-house property management and construction services available. As an OOS investor having a one-stop-shop is even more valuable. He has already steered me away from properties that I thought look good on paper. I will update my review once we get a deal done together. Looking forward to building up a significant portfolio in Rochester with Mark's help.
5.0 stars
over 2 years ago
Reviewed by
Errol M Tazbaz
I have just started working with Mark as an OOS investor. He has already spent considerable time answering my million questions, educating me on which areas to look in and which ones to avoid. He has in-house property management and construction services available. As an OOS investor having a one-stop-shop is even more valuable. He has already steered me away from properties that I thought look good on paper. I will update my review once we get a deal done together. Looking forward to building up a significant portfolio in Rochester with Mark's help.
5.0 stars
a month ago
Reviewed by
Jay Kotowski
As out-of-state buyers, purchasing a home from a distance felt overwhelming at times, but Jeff made the process much easier. He was always available to answer our questions, explain the process, and assist in any way he could. His communication and willingness to help gave us confidence throughout the entire experience. Jeff was professional, knowledgeable, and easy to work with. We really appreciated his responsiveness and dedication to helping us find and purchase our home.
5.0 stars
5 months ago
Reviewed by
Eduardo Sandoval
Working with Jeff was a smooth and straightforward experience. As an out-of-state investor purchasing an investment property in Rochester, New York, I appreciated their clear communication and local market knowledge. They made the process feel manageable without being overwhelming and were always available to answer questions along the way. Overall, a solid experience.
5.0 stars
6 months ago
Reviewed by
Paul Borowy
Sean Flynn was extremely helpful with the purchase our new home and selling a piece of property for us! Being we aren't from the area he gave names of lawyers, inspectors, etc, that he recommended for us as we didn’t know of any reputable people here. I would absolutely recommend him to anyone who is in need of an excellent realtor! Thanks again Sean, for everything!
5.0 stars
7 months ago
Reviewed by
Sarah Mandanas
We thought buying our first home was going to be a long, complicated process, especially with Rochester's market, but Jeff was able to use his expertise and buying strategy against multiple offers and put us in the number one spot with the sellers. They went with our offer and now we are home owners! Jeff was great to work with and super friendly. We would recommend him to anyone looking to buy or sell!
5.0 stars
8 months ago
Reviewed by
Jeni VanCise
We looked at houses with Jeff a few years back. He showed us several properties in the area and was always available to answer any questions we had. We ultimately decided to build new on our families land. Working with Jeff was an all around good experience. He was very courteous and professional.
5.0 stars
8 months ago
Reviewed by
Edward Southworth
Jeff sold me my home a few years ago. He even helped me paint my house in order to get it to Pass FHA appraisal inspection. He was willing to go above and beyond for me in order for me to secure my property and I would recommend Jeff to anyone.
5.0 stars
8 months ago
Reviewed by
S Hitchings
We worked with Sean Flynn when my and I were house hunting. He showed us several houses over the course of a couple months before helping us find a house that suited both our wants and our living styles. He was very helpful with any questions we had and was able to answer our calls anytime we had them.
5.0 stars
8 months ago
Reviewed by
John Elberson
From beginning to end, IronHorn Enterprises' recent experiences with Mark and Jackson from Updegraff Group Realty were outstanding. Their industry and market expertise along with their professionalism and commitment to finding a viable solution were catalysts to multiple successful real estate transactions. The IronHorn team looks forward to working with Updegraff Group Realty in the future!
5.0 stars
8 months ago
Reviewed by
Matthew Berardi
Worked with Jeff for several years. He was always willing to show me properties when asked. We looked at multiple properties across the upstate region. Jeff’s knowledge of the home buying process streamlined the entire experience for me. If you’re looking for real estate, Jeff is your guy.
5.0 stars
8 months ago
Reviewed by
Ben Blaney
Mark Updegraff has been a trusted advisor throughout my real estate journey. He helped me build an investment portfolio one property at a time, carefully guiding me through each step to ensure the package was cohesive and attractive to other investors. When the time came to sell, Mark helped me market and close the entire portfolio to another investor at a great profit.
Beyond real estate, Mark has also been a huge help with projects around my own home, including installing hardwood floors throughout. His professionalism, attention to detail, and commitment to his clients’ success make him the go-to guy for all things real estate. I highly recommend working with Mark!