I am newly licensed agent and I'm just starting my journey. I want to solely focus on social media as my main source of marketing and lead generation. Mainly just film video tours of properties (new construction, resale, etc). Basically, what we already see all over online in our socials. What's the best approach into getting some properties to film content and post online? Are there any restrictions or things "not" to do? Any advice and pointers are much appreciated. I'm also open to any other ideas that is proven with results.
It's been a bit overwhelming trying to get myself started with this new career so any bit of advice helps. Thanks guys!
Lender · West Palm Beach, FL · Member since 2017 · 306 posts · 122 votes
2y
Hi Christopher,
Usually in the MLS there is a box called "OK to advertise". If it says yes, then the listing agent is giving permission for other agents to advertise the property. Sometimes attribution is required--here is a flyer that lists the rules at least for the Miami MLS: https://www.miamirealtors.com/wp-content/uploads/bsk-pdf-man...
Advertising listed properties is a great way to get buyer clients. You can also try offering to run open houses for other experienced agents at your brokerage, and hand out your card to buyers that walk through. Feel free to use me as a resource for any lending questions as well!
Usually in the MLS there is a box called "OK to advertise". If it says yes, then the listing agent is giving permission for other agents to advertise the property. Sometimes attribution is required--here is a flyer that lists the rules at least for the Miami MLS: https://www.miamirealtors.com/wp-content/uploads/bsk-pdf-man...
Advertising listed properties is a great way to get buyer clients. You can also try offering to run open houses for other experienced agents at your brokerage, and hand out your card to buyers that walk through. Feel free to use me as a resource for any lending questions as well!
John
Awesome! thanks for the pointers! Really appreciate that.
Real Estate Broker · Coppell, TX · Member since 2011 · 5k+ posts · 4k+ votes
2y
Ask your broker for your specific state....and I would also always get the permission of the owner/agent/builder. Builders probably open to you shooting video. Some agents don't want you visiting their properties only to video, as they consider that a time killer for the owner and/or the agent if they need to meet you there to let you in. Your state and MLS rules also probably require you to disclose who's listing it is, so you can't make the video make it appear as though you are the listing agent. You may also need to be diligent in taking down the videos once the property sells or changes status, so that can be somewhat of a feat itself.
If you are really focused on doing this, one thought is to focus on the listings within your brokerage. Some agents may feel uncomfortable with this, so think of how you get them on board....maybe share the video with them so they can also use in their marketing? Offer to hold an open house for them? Maybe don't post on YouTube, but more FB,IG, TT where they can more easily be removed or date stamped....Today is Jan 1, 2024 and I'm doing an open house at 123 Main, come on by if you want to see inside this gorgeous house.
So join a brokerage with a lot of listings.
You might also think about just shooting generic videos of the neighborhood, vs of specific homes.
Good luck....make a mark in 2024....year of the Dragon.
Real Estate Agent · Miami, South Florida · Member since 2023 · 62 posts · 30 votes
2y
hey Christopher! just contact the listing agents and go. some will say no but some will say sure, promote my listing. so just go and start recording, it takes lots of practice and tries and trial and error but just start.goodluck my friend!
Thanks for the replies guys. It really helps! I have started contacting listing agents around my area and I'm getting ready to start making content. I am planning on including the listing agents name and info in my descriptions to make sure they are getting credit for the listing. Do I have to take down the video once the that property is sold, etc? If so, that does really sound difficult to be able to keep up with its status. Can anyone confirm this in Florida? Thanks guys.
Real Estate Agent · Miami, South Florida · Member since 2023 · 62 posts · 30 votes
2y
no you dont need to take down videos unless asked for by listing agent which that will never happen, people dont have time for that. dont over think it christopher, just make content, help people and you will do great! let me know when you need anything in Miami -Hans
no you dont need to take down videos unless asked for by listing agent which that will never happen, people dont have time for that. dont over think it christopher, just make content, help people and you will do great! let me know when you need anything in Miami -Hans
Thanks man! I really appreciate that. I'm starting to implement it now and just going to consistently grind until things start to happen. =)
Real Estate Broker · Coppell, TX · Member since 2011 · 5k+ posts · 4k+ votes
2y
NAR Guidelines:
A broker may only advertise an on-market listing to a prospect if they make it clear that they are not the listing broker.
Advertisements can be posted on social media if they are truthful and not misleading.
Reusing old listing photos can get legal trouble.
If they sell and you are still advertising them on youtube, that's probably not cool. You should take them down. It is frustrating to buyers and agents about seeing listings that are no long for sale. I'm sure your local MLS or association has rules about how fast listing status needs to be updated. That's why there is IDX.