Updated about 1 month ago on . Most recent reply
90 days of content π that sounds like an enormous commitment
90 days of content π that sounds like an enormous commitment π€― and it is, if you approach it the way most agents do π« open a blank document every morning π stare at it π write something mediocre π post it π€ repeat π
but 90 days of content with a structured calendar is a completely different experience β¨ because the calendar makes all the decisions in advance ποΈ you never sit down wondering what to write π€·ββοΈ you sit down knowing exactly what this week's theme is π―, which channel you are targeting π’, and what specific post goes up today β
here is what month 1 looks like in plain terms ποΈ
week 1 theme: market clarity π§
monday post: "3 things buyers in [your city] need to know before they write an offer this month" π with 3 specific data points from your MLS that week π
wednesday post: "what i learned from X transactions last year about the one thing that separates buyers who win offers from buyers who lose them" π
friday post: a 90-second video π₯ walking through a real closed transaction, the situation, the challenge, and the outcome in your own words π£οΈ
week 2 theme: positioning authority π
monday post: "the most common mistake i see sellers make in [city] right now and how it costs them $15,000 to $30,000" πΈ
wednesday post: a local market data post π with your plain-language interpretation of what the numbers mean for buyers and sellers right now π
friday post: a client story π, not a testimonial, a real narrative with a setup, a challenge, a strategy, and a result π
week 3 theme: buyer education π
when you run this for 90 days you have produced 39 pieces of market-specific content π
and your local digital footprint looks like someone who has been an expert in this market for years π even if you have only been posting for 3 months β³