4 numbers that is all the tracking the $500K real estate business requires
4 numbers
that is all the tracking the $500K real estate business requires
not a 47-column spreadsheet
not a complex CRM dashboard
4 numbers, tracked every friday, that tell you with complete accuracy whether your business is growing or declining
number 1: new leads contacted this week
not added to a list, not emailed a drip sequence
personally contacted
call, text, or personal email from you directly
target: minimum 5 per week
number 2: consultations held this week
buyer or seller consultations where you sat down or video called and ran the full structured process
target: minimum 2 per week
number 3: referral conversations had this week
a real conversation with a past client or strategic partner where you specifically discussed real estate activity in their world
target: minimum 1 per week
number 4: pieces of content published this week
social posts, emails, or videos
target: minimum 2 per week
if all 4 are green for 12 consecutive weeks
you are building a $500K business
if any one of them is consistently red
you have identified exactly where your pipeline is leaking
most agents track their income
the $500K agent tracks the inputs that produce it
because income is a lagging indicator
it tells you what happened 60 to 90 days ago
the 4 numbers tell you what is going to happen 60 to 90 days from now
fix the inputs today
and the output fixes itself automatically