I"m wondering if there are any agents here who have committed to a direct mail campaign over the long term and what type of results you have seen? How long do I need to plan on being committed to this type of lead generation to begin to see results? 6 months? 1 year? It appears as if sending out approximately 2500 cards per month will cost me just under $1,000 a month. Doing some quick math based on the numbers provided by Gary Keller in MREA of a 50:1 ratio my ROI would be pretty huge over the long run.