Agents - What Marketing Is Working For You?

[Colin Smith]

This seems to be an elusive answer on the web and answers can greatly vary from site to site, especially if the source is really trying to market themselves to begin with. Let's keep this discussion about our non-investing clients / retail clients.

What are you doing to attract listing leads?

What are you doing to attract buyer leads?

What has been working well for you?

What has not been working well for you?

[David Hunter]

Talking about non-investing clients...

It's an oldie but a goodie... Farm an area with postcards!  Why, because it works!  You just need to offer something of value to get potential home sellers to raise their hand.  That's why we offered a free home seller's guide.

Also, had great response from a 3-step 3D mail campaign to expired listings.

We also got listings from Angie's List (actually a really great source).

Buyer leads?  Well, we didn't actively market to get buyers.  They just came with the listings.  That's why you should always concentrate on getting listings because that's where the money is.