on a YouTube video I saw a commercial real estate agent who said that he regularly contacts lenders by either email or letters and the purpose is to try to get prospects such as buyers and sellers.

 I want to know is how is this done how do I approach a lender through email or letter and what should I say

I'm just not sure if I approach a lender directly and telling them I'm looking for prospects that may not sound right is there a better way to introduce myself

@Daniel Johnson - just calling a lender for prospects will get you nowhere. You have to send lenders buyers ready for a pre-approval before they will even consider sending you a potential client. For them to refer a buyer out, they need to know you will close since it's their referral on the line. Before you can get value from service providers in the industry you have to give value. If you are hosting an Open House for someone, invite a local lender to participate with you and that mat stoke the fire.

I totally agree with you, just wondering why a very successful agent made that claim ?

I think the agent in the video may have just been playing a numbers game, throw a bunch of hooks out there and you are bound to get something back. Either that or he/she is using the emails/letters to start a relationship, and the referrals come later.