Real Estate Agent · Santa Cruz · Member since 2018 · 1 post · 0 votes
Im looking for methods of marketing that are practical and effective in the hot market of the Bay Area (Santa Cruz) where average homes are $ 900,000's or more! Would something physical like mailers or hangers be effective? Or ads online because of the high tech influence?
So one of the biggest issues I see with new real estate agents (and investors) is they are doing the same thing every other agent in their market is doing. They are not becoming the authority in their market.. they are just another face among the thousands of other realtors/investors.
The absolutely best advice is to start building your network (other agents, title companies, management companies, investors, mortgage brokers etc...). I would be surprised if your brokerage taught you much about creative networking or how to become an authority in your market since that is harder to streamline, but its the BEST way to become successful in any market you choose.
Do mailers work? Sure they do. Do hangers? Yep. But they will never out perform a well built authority driven network that you create not only online but offline as well.
Hopefully that helps or at least gets the juices flowin to help you start thinking outside the pre-packaged training :)
@Alana Favre-Rice @Skylar Simpson
Couldn’t have said it better. One of the ways you can differentiate yourself is finding what you network needs and help them solve it, doesn’t have to be you to solve it but maybe referring someone from your network.
@Alana Favre-Rice
I believe the co-host if the biggerpockets podcast ( @Davidgreen) is a broker in the same area. Perhaps if you brought him some value he would would be willing to help you. Just make sure you follow up with him or anyone that is a mentor to you of the action steps you’ve take from the advice they gave.
Social Media Is the best answer take Skylar advice and interviews all of other agents, title companies, management companies, investors, mortgage brokers etc. Local bussiness , local parks post to (youtube, Instagram ,facebook) just build your brand