Question for anyone who's seen few buyers and sellers markets: should I target buyers during the buyers markets and sellers during the sellers markets? It seems this would be the easiest way to steadily get clients because the stats will be on your side if you change with the market. Thanks!
Question for anyone who's seen few buyers and sellers markets: should I target buyers during the buyers markets and sellers during the sellers markets? It seems this would be the easiest way to steadily get clients because the stats will be on your side if you change with the market. Thanks!
Hello Kayla,
There is no right or wrong way to go about generating leads.
That being said, as a newer agent, I'd recommend generating BOTH buyer and seller leads.
Create new relationships and continue to build on the existing ones. The main leads you want to focus on are the HOT leads (For Sale By Owner -FSBO, expired, incoming buyer leads) and the warm leads (personal circle/sphere of influence).
Focus on speaking to as many people within a specific time block each day and do it consistently. You'll build up a pipeline of folks to keep following up with who will eventually become buyer, seller, and/or investor clients.