Should I Start a Contractor Marketing Agency?

Should I Start a Contractor Marketing Agency?

Rental Property Investor · Member since 2017 · 8 posts · 1 vote

Hello BP community!

After doing my last couple of remodels, a crazy idea hit me. Not sure if the concept is groundbreaking or if I'm reinventing the wheel, but the contractors working the job had been doing the same kitchen and bathroom remodel for the past few years. These guys had the skills and organization to build entire homes, but the only thing preventing them from doing so was their inability to reach new customers. If they could create a marketing strategy that would revamp their websites and social media channels, along with incorporating search engine optimization (SEO), they would have the ability to generate more leads and convert those leads into more sales/deals.

I’m looking into starting a marketing agency dedicated specifically to contractors. The company would help these contractors convert leads into deals, but also allow them to bid better projects and take on bigger jobs. Most contractors don't have time to do all of this themselves, so the agency would provide all the services for them. The services would include things like updating and managing their websites, creating profiles on and managing social media channels, and providing SEO services to help generate traffic to their websites. Does this sound like something contractors would find beneficial for their businesses?

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Severna Park, MD · Member since 2013 · 7k+ posts · 7k+ votes
7y

Good contractors dont go looking for work , the work comes to them thru their reputation . Most dont want more work . Why ?  then we have to hire more employees , then the quality goes down and or the price goes up . Most established contractors have found their sweet spot . They dont bite off more than they can chew . And we have learned how to say "No" to unprofitable work . 

Most good contractors are small operations , and have good employees , that are well paid . ( good employees are hard to find and harder to keep) . Thats why good contractors dont come cheap .  And why contractors sub out quite a bit . 

A contractor marketing agency is basically a general contractor .  The general gets the work , hires subs and makes 25% and up mark up .

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  • Rental Property Investor · Member since 2017 · 8 posts · 1 vote
    7y

    @Brian Garrett Yes and no. It would be similar to InvestorCarrot in the sense that the agency would be designing custom websites and creating marketing strategies, but InvestorCarrot works with real estate investors specifically for wholesaling deals. It is a completely different value proposition for a completely different demographic.

    @Brenda Logan No, this would not work like HomeAdvisor. The agency would be working one-on-one with the contractor company to design a website and develop an online marketing strategy tailored specifically for their needs and goals. 

  • Rental Property Investor · Member since 2017 · 8 posts · 1 vote
    7y

    @Mike Reynolds That’s a great story about how online marketing helped propel your business and brand to great lengths. Would you do it again, but in a more local market - not running simultaneous, multi-state projects?

  • Mike ReynoldsPro Member
    construction · Nacogdoches, TX · Member since 2011 · 2k+ posts · 1k+ votes
    7y
    Originally posted by @Chloe Philipp:

    @Mike Reynolds That’s a great story about how online marketing helped propel your business and brand to great lengths. Would you do it again, but in a more local market - not running simultaneous, multi-state projects?

    I actually did do it more local. The rest just followed. 

    People stress out on how to find a competent contractor. Just do a search on BP and you'll see plenty. Contractors stress over finding serious customers that aren't just tire kickers. Its a colossal waste of time for them.  If you can find the answer to these two problems you wil be golden. 

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