There are usually three reasons a house isn't selling. Price, Condition, Location.
No showings usually means your price is too high. (BUT this could also be a direct issue with your marketing. Are your pictures bad, is it being marketed to all of the right sites, etc).
Showings but no offers usually means the price is good but the condition is not what is expected at that price point.
Location you can't change. But I have trouble believing that "no one" is buying houses in this area of Atlanta area right now.
Can you share your zillow link? Maybe you can get some feedback on the actual listing.
There are usually three reasons a house isn't selling. Price, Condition, Location.
No showings usually means your price is too high. (BUT this could also be a direct issue with your marketing. Are your pictures bad, is it being marketed to all of the right sites, etc).
Showings but no offers usually means the price is good but the condition is not what is expected at that price point.
Location you can't change. But I have trouble believing that "no one" is buying houses in this area of Atlanta area right now.
Can you share your zillow link? Maybe you can get some feedback on the actual listing.
In short, one of my favorite quotes from Tom Ferry says, "If the house isn't selling, then the price isn't compelling".
What condition is it in? How does it compare to similar homes on the market right now? In other words, if you put yourself in a buyers mindset, how does it compare with the competition?
I agree with @Cassi Justiz and @Martin Vehlow comments. Is the property tenant occupied? Could that be a hurdle with setting up showings? If the property is vacant does the listing indicate it is on Supra and an agent can show without scheduling?
I have to agree with the other comments. 30032 is currently selling on an average of just above 40 days, but if you've had no showings, you won't fall within the average. I'd ask for details on your Realtor's marketing plan, then discuss ways you can tweak it. Also, like previously mentioned, if it's tenant-occupied, make sure your tenant is cooperating. Good luck!
@Shiri Manor Nisenbaum What's the address? Hopefully, your agent did a CMA before pricing. How does your house compare? Did you do same upgrades as the others, what about curb appeal, professional photography is $125-$150 for 25 photos, did you stage it, it's hard to say without more information.
@Shiri Manor Nisenbaum A couple things I notice from the listing photos - the floors are dirty/dusty. The blinds in the bathroom are crooked. The shower tile was used as a kitchen backsplash - no one wants to think about the bathroom while they're cooking. It might seem nitpicky, but if you aren't detail oriented in your photos, what else was left out in the actual renovation?
I would suggest either doing virtual staging or light staging. This would help people visualize the spaces throughout the home. I can also see dust and dirt on the floors which happens throughout showings but should not be visible in listing pics. Once you list it needs to be 100% ready to show. I hope this helps..
Probably not worth the cost to do at this point, but I would have painted the walls with a more distinct color (i.e. light grey). From the photos, it looks like Renter’s White was used in every room :)
@Shiri Manor Nisenbaum - I agree that the house is very white, however that might not be as evident if pictures were taken with the blinds up. Color from outside would give a gentle contrast. Instead, you have all white and even the windows aren't visible. It needs to look like a home, not 4 white walls. As far as the backsplash goes, I wouldn't worry about it. It looks fine in the kitchen (and great in the bathroom).
The listing photos are subpar. For instance, #17 accentuates a poorly-placed FHA vent. I would hire a professional RE photographer and ask him/her to slightly tint the hospital-white walls with Photoshop.
That blue front door is absolutely hideous . It’s really a 3 bed nobody wants to live in the attic as a bedroom . Looks like a plain Jane house that would sell for 70 grand here on a good day . The Zillow estimate says your still too high on price . I imagine that ridiculous door scares them before they even get out of the car
I can offer my sympathy. Selling a home can be stressful. My home has been on the market for 2 weeks with about 7 showings but no offers. My realtor has been good about getting feedback from all showings and everyone has said they found another house that they liked better. Rejection never feels good
As a home inspector, I know many realtors who have made the following recommendations:
1. Get lots of professional photos: many people spend hours on their phones looking at pictures of homes and dreaming -- they skip homes without many compelling pictures.
2. Host an open house
3. Lower your price (lowering the price triggers automatic alerts and indicates that you are a motivated seller, it may also get your home into a different price bracket)
4. Raise your price (changing the price triggers alerts and may get you into a different price bracket -- many search engines allow buyers to ignore homes below a minimum)
This weekend, I paid $100 for professional photographs and uploaded Zillow 3D home photos (I took these myself with an iphone, but I'm sure someone in GA could do it for a fee. Zillow also offers a video walkthrough service which might be available in your area). I noticed that the pro photographer was able to use lighting (and maybe photoshop) to downplay flaws and accentuate attractiveness.
Zillow jumped from 30 views and no saves to 60 views and 2 saves so the pictures may have helped.
Next weekend we are leaving town and my realtor is scheduling an open house while we are gone.
Although California is in a different market, I’ve come to learn that you have to stand out from the other houses that are for sale at that price point.
You want to draw buyers in with materials that are neutral but ultimately in style. For example.
1. Granite counter tops, that were popular 8 years ago. ( Quartz countertops go a long way)
2. Dark flooring........ we all know that they are having huge sales on this color and you can literally pick the flooring up for nothing. Buyers knowing this will automatically think it’s cheap looking ( lighter more natural laminate is in)
3. Backsplash and bathroom tile. You could have gone with a longer white subway tile with a gloss or a crackled look. It’s neutral and inexpensive. ( I’m not sure who picked those tiles out BUT I would ask for my money back)
4. Quality of work! Tiled up right next to a window, floor boards to be a boarder for wainscoting??? That for sure is a first. Cheap open shelving in the kitchen looks like you couldn’t afford another cabinet. ( there is a way to rock that style correctly).
5. Fixtures! You don’t have to buy expensive fixtures but you should buy fixtures that are a little more transitional.
6. Lastly I always tell any of my sellers.......Would you honestly pay top dollar in your area for a home that looks and is remodeled like this??
In no way am I trying to be insulting. I often times feel if I can place my client on the same page and or point of view of the majority buyer, they then have a greater understanding of why no ones looking.
Not sure if you're aware of it but the first picture of your home on Redfin is of the attic, from the second picture on is in order.
Everybody's comments so far are pretty much spot on IMO. If it were my home, I'd pay for professional photography, repaint the front door a warmer less aggressive color, stage the property, and drop the price another $9,475 if you really want to sell it quickly. If your realtor hasn't previously brought up any of these concerns and isn't willing to accommodate your requests to fix the listing, then I'd try and get another agent.
Adding my two cents, the rehab doesn't look too good compared to other houses on market in that area. Very basic with basic materials and pictures are terrible, I can see dented vent on floor at corner, bathroom fan is too small on ceiling,etc. Most buyers moving into that area can tell a quality rehab. Since I have been rehabbing for the last three years I have studied house that sat for awhile and they all have two things in common 1) overpriced 2) Terrible rehab. Every house I rehab I try to make it pop from the pictures along. This is my most recent house, under contract the first day, I close on it Tuesday