Outside of your management company and VRBO & AirBNB. What have you found to be the best avenue to market your property with the highest conversion rate?
Investor · Minneapolis · Member since 2023 · 265 posts · 161 votes
2y
Hi Lauren - Have you set up smart pricing and a personal booking site to help manage the multiple channels (Airbnb, vrbo, etc? That way, when you run ads on google, you get the traffic straight to your website (without competitor recommendations!). I also try to get the info from the guests with a in-house guestbook to stay in touch for future stays. Some other options include Facebook ads, instagram giveaways, booking affiliate marketers to take and share content of your place when you have in-between days left unbooked. Also, getting some coaching from an STR marketing can be a good start.