Investor · Oxnard, CA · Member since 2014 · 438 posts · 187 votes
Has anyone tried advertising on the checkout dividers at a grocery store or supermarket? I tried contacting a Realtor in my local area who was doing so, and although she was very friendly and referred me to the company she goes through, she would not divulge if or how many leads she was getting. If anyone has tried this form of marketing, I would love to hear about your experience. Thank you.
Talk about inexpensive market with a ton of branding and touching going on with your market audience. Grocery Store dividers fit the bill if you want a reinforcement marketing campaign. Typically these dividers run $250. Per store per month. Seems expensive right? I still have store dividers in place that I stopped paying for four years earlier. The reason being is that it isn’t a advertising piece most people would buy into. But I try and always to think outside of the box and I am always looking at canvasses around me to imprint me message on.
One of the reasons I like this marketing piece besides low cost is that it requires the prospect to interact with them. Rarely can do get your prospect to use multiple senses and when you do you have a much more effective marketing campaign.
Talk about inexpensive market with a ton of branding and touching going on with your market audience. Grocery Store dividers fit the bill if you want a reinforcement marketing campaign. Typically these dividers run $250. Per store per month. Seems expensive right? I still have store dividers in place that I stopped paying for four years earlier. The reason being is that it isn’t a advertising piece most people would buy into. But I try and always to think outside of the box and I am always looking at canvasses around me to imprint me message on.
One of the reasons I like this marketing piece besides low cost is that it requires the prospect to interact with them. Rarely can do get your prospect to use multiple senses and when you do you have a much more effective marketing campaign.
Love it @Michael Quarles ! I was just today looking at the ad holder in the child carrier section of the SHOPPING CART at the grocery store, thinking I'd like to see my ad there! I've always wondered if that worked, and thought - if it did, all the Realtors and insurance agents would be doing it. It seems like NO ONE does it. Like the most UNUSED ad space there is!
@Michael Quarles We are still fairly new and I am trying to create a marketing budget that I can consistently manage every month. If no one has really had any success with this campaign, i would wonder if my marketing money would be better spent elsewhere.
Try the USPS's Every Door Direct Mail. It's 17.5 cents postage per postcard (over-sized postcards... I currently mail 8.5" x 11" postcards offering a free home seller's guide to get leads).
Here's the link to EDDM: USPS Every Door Direct Mail
Right now they're offering $50 & $100 postage credit for new users of EDDM.