Metro Detroit, MI · Member since 2012 · 120 posts · 15 votes
Took out a full page ad in the local paper. It will be going on the back page of the newspaper, virtually everyone who picks up the paper will see it.
Circulation is 13,000 homes and a ton of businesses where they have a large stack of them at the front door for free.
I am a local real estate agent. The ad is offering a "free market analysis", im looking for listings.
The city is in a more working class/blue collar neighborhood. Prices are 50k-150k average. There are just way too many realtors advertising in the 300k+ neighborhoods, I feel like I would not get noticed.
Metro Detroit, MI · Member since 2012 · 120 posts · 15 votes
11y
Originally posted by @Account Closed:
What's a local paper?
This town has a monthly paper that is free. Reports on all sorts of local happenings in the community. Every household, roughly 13,000 get 1 delivered and then every business in the city (bars,restaurants, doctors offices,gas stations) get a stack of them delivered to hand out for free at the door.
Real Estate Professional · San Diego, CA · Member since 2014 · 3 posts · 2 votes
11y
I'd suggest something besides the 'free market analysis,' which is what everyone else does. How about the "7 Most Important Things You Must Do To Get the Highest Price When Selling Your Home."
Then either offer it as a booklet, an email, etc. - Dig around the net and you'll see other direct mktg examples agents are using.
Metro Detroit, MI · Member since 2012 · 120 posts · 15 votes
11y
Originally posted by @Account Closed:
I'd suggest something besides the 'free market analysis,' which is what everyone else does. How about the "7 Most Important Things You Must Do To Get the Highest Price When Selling Your Home."
Then either offer it as a booklet, an email, etc. - Dig around the net and you'll see other direct mktg examples agents are using.
good luck.
Good advice. In my next ad I want to put in some client reviews from my zillow page as well.
Specialist · CHICAGO · Member since 2015 · 680 posts · 650 votes
10y
So, Steve, are you taking out an ad? I'm just going to start with a small 2x2 ad in my local paper with a 3000 household distribution and the free advertiser that gets a 20000 household distribution four weeks. Its only $50/week to do so.