Investor · Plano, TX · Member since 2013 · 89 posts · 27 votes
Hello BP,
I've been researching responses rates for yellow letters and postcards as I'm deciding what to send and how many to start off with. I'm in the north DFW market so it's fairly competitive from what i hear. In an effort to monetize as many leads as possible, I'd like to know how likely it is to get some listings from a traditional absentee, equity, tax delinquent list, etc. If i can't get a deal to wholesale, how likely is it that i could convert some leads into listings for my wife who's a license realtor?
I hear yellow letters can yield 5-10% reponse rate, postcards can be .5% or so. Can someone in North Dallas-Fort Worth speak to how accurate that may be?
I'm looking to mail 2000-5000 pcs depending on projected conversion rate.
@James Perez I am mailing about 4000 pieces per month. Mostly postcards. I would say my postcard response rate is 0.25-0.5%, letters not much better. The market is highly saturated here. It is possible to get some listing leads. My wife is an agent as well, and we have a few leads that have come in we are working as listings. It really depends what areas you plan to mail. We generally mail to median value or below, which don't make great listing leads.
@Andrew Herrig thanks so much for the insight! So, how's your deal flow from that volume? Are you able to close a few wholesale deals a month from those leads?