My direct mail campaign with a 20% response rate & 4 closed deals

My direct mail campaign with a 20% response rate & 4 closed deals

Rental Property Investor · Rio Rancho, NM · Member since 2013 · 314 posts · 816 votes

Hey guys,

I did a detailed write-up (with templates) about how I ran a highly targeted direct mail campaign to source off-market multi-family deals in Kansas City last year. I sent only about 80-90 letters, had a 20% response rate and closed on 4 buildings in total.

Wanted to post the link to the forum here in case you missed it:

https://www.biggerpockets.com/forums/223/topics/565862-how-i-ran-a-direct-mail-campaign-with-20-response-rate-and-4-sales

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Rental Property Investor · Miami, FL · Member since 2017 · 2k+ posts · 911 votes
8y

Awesome post. 

See this reply in the discussion

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  • Rental Property Investor · Miami, FL · Member since 2017 · 2k+ posts · 911 votes
    8y

    Awesome post. 

  • Mike D'ArrigoPro Member
    Turn key provider · San Jose, CA · Member since 2010 · 4k+ posts · 3k+ votes
    8y

    @Anton Ivanov That's an incredible response rate. Congratulations!

  • Rental Property Investor · Rio Rancho, NM · Member since 2013 · 314 posts · 816 votes
    8y
  • Atlanta, GA · Member since 2018 · 27 posts · 18 votes
    8y

    @Anton Ivanov I have been thinking about doing a highly niche campaign but was wondering if it would be a waste of time because I keep hearing about volume. I am glad to see your success story. Thanks for sharing. 

  • Rental Property Investor · Rio Rancho, NM · Member since 2013 · 314 posts · 816 votes
    8y

    @Rashida Sigmond

    I definitely don't think it's a waste of time, as long as you take the time to personalize the letters and research the local prices so your offers look compelling.

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