Involved In Real Estate · Center Line, MI · Member since 2014 · 39 posts · 24 votes
When you are marketing do you ever highlight the fact you are a licensed professional? Do you make mention of it during the buyer consultation in an attempt to get the listing if you and the owner can't agree to a deal? Or, do you just keep both entities completely separate?
I do put it on my marketing piece but only to cover me from the local real estate commission. They’ve indicated in the past that if I’m marketing at all, I’m required to put something on their stating my license status and my managing brokerage.
That said, I generally don’t bring it up during my initial appointment at all.
If you are licensed you are required to disclose that you are licensed upon first contact, whether that be on the phone or in person. Every state has their own rules about this, but the general rule when you are licensed is disclose, disclose, disclose!
In my state we are required to disclose that we are licensed to everyone we speak with and it is mandated that any and all forms of marketing we do must also state that we are licensed.
You should check with your state real estate commission to determine what rules they have for licensees in your state.