Looking for a partner who's strong on the sales side — I handle the lead gen
I run a small cold calling and lead generation operation on the acquisitions side of wholesaling. Full disclosure up front: it's my company, I'm not a neutral party here.
The delivery side works. Callers are trained, the dialers are dialing, and the output has been consistent for the investors we work with. What I'm not good at is the front end finding and closing the people who'd benefit from it. I've been the operator, not the salesperson, and it shows.
So I'm looking for a partner rather than a customer. Someone who already lives in this world, knows wholesalers and investors, and is genuinely good at business development. I'd rather split upside with one person who's great at that than keep doing it badly myself. Structure is open revenue share, equity, or a straight partnership, depending on what the person actually brings.
Two things I'd genuinely like input on from anyone who's done this:
- 1.For those of you who've partnered with someone on the sales side of a service business, what structure held up over time? Straight commission seems to attract short-term people, but equity feels heavy for an unproven fit.
- 2.Is there a trial period that works? Six months on rev share before any equity conversation, something like that?
Happy to answer questions about how the operation runs in the thread. No pitch, just context.