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Posted over 15 years ago

Postcard to distressed homeowners that generated 16 listings

A subscriber to our pre foreclosure data used the following post card to get sixteen listings in a month's time. She sent the postcard out to homeowners 60 days late, multiple times. Each time, she changed the font color. After the third mailing, she followed up with a phone call or a personal visit.

Although her home office offered postcard designs, she said that those were too much "in your face" and came up with this design.  I like the picture of the little girl - it puts a personal face on the human element of foreclosure.

Notice that the postcard does not profess that there is any inside knowledge that the homeowner is late on their payment. Instead, the question is, "Do you know people in this situation?". This disarms the homeowner. Any thoughts? 

 


Comments (1)

  1. Interesting marketing technique