HARP Refinance Leads that Focus On Pre-Qualification
The timing is perfect to use HARP Refinance Leads.
With a tsunami of underwater homes, HARP refinance leads have become more appealing in light of the recent HARP 2.0 guidelines.
Many loan officers and production teams were disappointed with the conversion of HARP refinance leads when the program was originally rolled out, because the homeowner oftentimes didn't qualify. There was a lot of time, energy and marketing expense fielding requests from borrowers that were sinking in their homes and disqualified because of the LTV requirement. Enter the new rules which eliminate the equity barrier and HARP refinance leads have surged in popularity.
When building HARP Refinance Leads, we'll zero in on some exact filters:
- Homeowners who have been current on their mortgage
- Loan balances within conforming ranges (no jumbos)
- Fannie and Freddie loans
- FICO scores north of 620, or otherwise matching your lenders' guidelines
- Loans taken out June 1, 2009 or earlier
- Name of the borrower
- Address, including zip+4
- Phone number, when available
- Aggregate mortgage balance
- Highest mortgage balance
- Monthly mortgage payment amount
- FICO Score (exact scores, not modeled)
- Lender information
- Loan type
- Interest rate
- Loan Origination Date (#of months seasoning)
- Number of mortgage trades
- Dwelling type
Comments