How To Find HARP Refinance Leads
How to find HARP Leads through Soft Credit Inquiries
With lenders beginning to act on the new guidelines of the expanded HARP initiative, the timing is right to that target qualified borrowers that have just been thrown a life preserver. Homeowners eager to refinance under the original HARP program were unable, until the floodgates were opened with HARP 2.0. Our gets your message of more affordable loans in front of those motivated mortgagors that are motivated to reduce their payments. Direct marketing should elicit a high response rate from these borrowers.
Some loan officers and production teams might cringe at the prospect of brisk response rates because with the HARP Program of yesteryear, high fallout and non-qualification was rampant. The reason was loan to value (LTV) or credit considerations that stopped the application dead in its tracks. Enter HARP 2.0, which has axed these hurdles, and getting applications funded is a relative breeze.
Finding HARP Mortgage Leads that will survive the underwriting process has never been more seamless. Our data is mined through a "soft" credit inquiry through the three leading credit reporting agencies, ensuring that your marketing resources are directed at your most qualified prospects. It is this focus on pre-qualification that gives you a higher return on investment than other forms of marketing that draws in consumers that have a 0% chance of getting funded.
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