What is Your Personal Brand Category, Part 4

It is extremely important to understand the concept of brand categories because that is how we remember brands. So much is at stake, in terms of market share for any product or service, if yours is the first brand that comes to mind when your target market thinks about your brand category. In the cola brand category #1 Coke outsells #2 Pepsi by 2:1. Three times more people choose #1 Google over #2 Yahoo when it comes to the category of internet search, with MSN a very distant third. Learn more