Luxury Real Estate Marketing: Winning the Battle of Brand Perception - Part 1
Tuesday, September 14
Photo courtesy of mbusa In luxury real estate marketing, brand perception is an extremely important determining factor for consumers when selecting an agent to assist them in buying or selling a home. Have you taken the ti...
Luxury Real Estate Branding: How to Grow Your Brand Equity
Wednesday, September 08
If you think that creating your personal brand is not all that important, think again. Brand equity is a term that describes the financial value of a brand, the value that it contributes to the bottom line profit of a busi...
Luxury Real Estate Marketing: Don't Blow It By Being a Generalist!
Tuesday, September 07
Focus is the name of the game in luxury real estate marketing and branding today, particularly because internet marketing, an inescapable component of any successful marketing plan, is all about “expertness” on a given...
Luxury Real Estate Marketing: Share Your Delectable Finds
Thursday, September 02
Cork bark from a Cork Tree As a luxury real estate marketing professional, staying in touch with your sphere of influence is of paramount importance. One way to stay in touch is to share your newest and best discoverie...
Luxury Real Estate Company & Personal Branding: What Is Your Claim to Fame?
Wednesday, September 01
Ariana Rose holding up an Amaranth, Team Member of B.D's Eartjthrine Farms, Ojai, California One of the most common mistakes that luxury real estate marketing professionals make is trying to be all things to all people. Foc...
Luxury Real Estate Marketing: It's All About Moo!
Tuesday, August 31
Instantly communicating your extraordinary promise of value as a luxury real estate marketing professional is the goal of strategic branding. It is a challenge to distill your marketing message, the benefits that will b...