The Value Problem
REALTORS we have a value problem.
Not a market value problem but a transactional value problem. I ask you this, what perceived value do you bring to a transaction? What expertise do you have?
As information becomes more accessible by the hour, our once covenanted position as a gatekeeper has expired. If all we are doing is filling in the blanks, and pressing send ( which the big brokerage firms would prefer that is all you do ) then your days in the industry are numbered.
We need to change the value we bring to a transaction and the ONLY way... read the full post at www.expertcre.com
Not a market value problem but a transactional value problem. I ask you this, what perceived value do you bring to a transaction? What expertise do you have?
As information becomes more accessible by the hour, our once covenanted position as a gatekeeper has expired. If all we are doing is filling in the blanks, and pressing send ( which the big brokerage firms would prefer that is all you do ) then your days in the industry are numbered.
We need to change the value we bring to a transaction and the ONLY way... read the full post at www.expertcre.com
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