CRM—Lessons You Need To Know From The Founder
In today's podcast, Mark and Scott talk to Jon Ferrera, a technology entrepreneur and noted speaker about Social Sales and Marketing. He pioneered Relationship Management as a co-founder of GoldMine Software, one of the early innovations in CRM and marketing automation. He also founded Nimble, The #1 Rated Social Sales & Marketing CRM.
Listen into his entrepreneurial journey as he delves into how he created the first CRM software and sold it to a market that didn't know they needed it, to many years later and creating the next level of CRM, Nimble.
We also discuss:
- How to manage relationships at scale with the tools you have today.
- How to earn intimacy and trust with contacts.
- And what are the 5 Es, 3 Ps and 5 Fs and their importance to your social business, goals and life?
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