Real Estate Databases are difficult
Real Estate Databases are Difficult!
You hear it time and time again, "Real estate database are difficult". What is the one thing you need to do in real estate to be successful? Lead Generation? No. In today’s real estate world obtaining leads is easy. If you have a hundred dollars, you can buy leads. Your broker will give you leads. You can do an open house, or place an add online. There are many ways to get leads. I see it every day. I see agents get 50, 100 or more leads a month. And then they barely squeak by. Why is that?
It’s because the leads suck. No, that’s not it. Are you kidding me, out of 50 or 100 people raising their hand telling you they are interested in buying or selling, you’re telling me they all suck? No way. Have you ever heard the saying:
“Fortunes in the Follow up.”
Well that saying is true. More so today than ever. I hear this complaint from many customers I have worked with, “The Realtor never called me back”. After one conversation, there was no more. Then I stepped in. And I followed up. And I made money.
So why is the follow up game so difficult? Because it’s complicated. Well at least that is what many people believe. They were told by their broker, or their sales manager, “Go get a database management system.” And they did. And man, I gotta tell you, from my own experience, most of the database systems are complicated. This one I looked into just recently was proud that they had a 115 page manual and 65 videos on how to use the system. I mean really. Does follow up have to be that difficult? One I used had 100 different email campaigns I could put people on. That is at least 1000 different emails. And many of them had to be changed with my information. Difficult? Yes. Cumbersome? Yes. I get into the mundane sometimes, but this was ridiculous. And that was just the email part. Not to mention the other 25 things I was told I should do.
Analysis paralysis
I mean really. What do people looking to buy or sell want? Recipe cards right. No. Information. Information on the neighborhood they are moving into, or out of. Or if it’s a past client current sales and offerings in their neighborhood. So why do we do all this other peripheral stuff? Because the Guru’s tell us to. That’s what they did when they hit it big. In the 80’s, or 70’s. When the only computer they had was a calculator. And they were the only choice, because people couldn’t go to the Google machine and find any of a thousand Realtors, all who seem to specialize on the street they live on, or are moving to.
When I train someone, I train them on obtaining leads, and following up with them. And the follow up is simple. Talk to them about Real estate. A new home in the area they are interested in, be it a sale, expired or whatever. It doesn’t matter, just so they hear your voice and your name. Find out when they are moving. And be there when they are ready. It is that simple. Really. You will get 1 out of 2. Why? Because no one else is following up because they are busy putting together their monthly newsletter with the latest coupon in the neighborhood deli.
That is why we developed Track the Lead. A simple follow up system that is up and running in five minutes. That’s it. It is so simple you will think it doesn’t work. But it does. And you do not get into "Analysis Paralysis" thinking about what to do.
Track The Lead is a CRM database meant to make follow up easy. We help Realtors Think Less, and Do More.
Don’t believe me? Give it a try. For FREE! After 24 hours just pay. No I’m kidding. Try it free for 30 Days.
Yes, 30 days for FREE. No Credit Card Required up front. Try it out, with no risk.
Don’t be intimidated any longer. Follow up is easy, if you let it be.
Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.
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