Your Lead Generation Won't Work

Unless you think, really think, about who your customers are, your marketing will fail and you'll waste a ton of time and money!

If you've done some deals, think about who the seller was. What type of situation were they in? What were their problems? What was their property like? How were you able to help them?

When people are thinking of selling their house, they'll start asking questions, researching and looking for help. Who do they ask? Attorneys? Real estate agents? You want to figure out where they're going and who they're asking for help so that you can find them and introduce yourself and act as their guide. You can help them get out of the stress and frustration that surrounds their house.

How does this inform your marketing? It should impact your website design, your online marketing, your lists that you contact directly, your branding, networking efforts, method of contact, etc.

As an example, go to my website to see the most recent testimonial from a seller we helped. You'll notice she describes her problem and how we helped. So, I ask myself, how can I find others like her and offer my service?

Ask yourself the same question, come up with a plan to intersect those prospects and go to work!