How To - Marketing Plan - Tracking Leads
In this 'how to' series we are looking at executing a good marketing plan with the example being Facebook. This part of the series covers lead tracking. Lead tracking is very important as it lets you know what is working and how much you are paying per lead. This is crucial in determining your cost per acquisition of client. You do not want to continue to spend money on a campaign that is not working and you also want to be able to put more money into lead sources that are cheap and effective. Facebook is easy in its tracking methods and a lot of people take that one step further by having funnels that allow for split testing methods to be tracked. This would be running two campaigns side by side to the same audience and figuring out which one is most effective by using the same set of potential clients. Be sure to have a way to track the source of your leads so you know how much you are paying and what is or isn't working.
Ian Walsh
215.839.3271
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