Start by explaining why projected returns alone aren't enough to evaluate a private real estate investment.
Discuss how to assess a sponsor's track record, including completed deals and performance during challenging market conditions.
Explain the importance of reviewing property assumptions, financing terms, fees, distribution structures, and downside scenarios.
Cover liquidity restrictions, capital calls, conflicts of interest, and exit strategies.
Explain that accredited investor verification establishes eligibility under applicable criteria; it does not establish that an investment is suitable or safe.
End by asking readers which due-diligence factor they consider most important.
I can add more definitive things, as your post is extremely high-level and not truly detailed.
The first thing you need to review is the private placement memorandum. A subscription agreement. That is all that matters. Marketing material, what's on a website, what someone says on a webinar means nothing. It's like talking to an agent about a house and then reading the contract, and if they don't match, the contract is what prevails. You want to make sure you understand it. If you know what hits the fan, what are the rights of the sponsor, such as capital calls, and what are your rights? Can you not participate in a capital call, as an example.
The next thing to review is their reporting. Ask them for the last two quarterly reports they provided to investors. If they can't provide one, don't invest. That means they don't report to their investors, and I've never met a sponsor who all of a sudden says they're going to start doing it.
Next, Google the team. Look them up. Do they have a criminal history? How long have they been in the business of what they're doing? How long have the people who are working with them been doing it. Some may be a solopreneur, doing it on their own, which may be fine or maybe not. You want to understand the operations.
There's a lot more than what I mention, but those are some of the things right off the bat you need to understand.