Data from ShowingTime, a Zillow-owned home tour scheduling app, is showing the worst start to a year in 5 years for touring volume in 2026. 

Sold comps are really the only data that shows what buyers are actually willing to pay, so focusing there makes sense.

That metric tells you something is wrong before the deals dry up.Diversify your data sources before adding new channels.

If you look at the data, the issues start well before 70 units:1 listing: 4.8 avg review2-20 listings: 4.7 avg review21-100 listings: 4.6 avg review101-1000 listings: 4.5 avg review1000+ listings: 4.4 avg review(https://www.phocuswire.com/power-of-reviews-in-the-short-term-rental-sector)This was the inspiration behind Fairly: to capture the customer satisfaction of small hosts, and pair it with industry-leading yield management, automation, etc.And our results have proven this out: with over 5,000 guest reviews, our average home has a 4.95 rating (and our median home has a 5.0!) 

(Side note: anyone evicting a person and not showing up for court is very unwise) Mind sharing specifics on the location data you are tracking?

You don’t need advanced data tools to spot direction.Sometimes a 20-minute drive-through tells you more than a spreadsheet. 

Week of February 16, 2026 in ReviewDelayed reports finally hit the tape this week — including housing data, GDP, and the Fed’s preferred inflation measure.The big takeaway?

Those sellers needed time to process their situation.The premium list thing is mostly marketing by data providers.

I believe I am facing a common issue of analysis paralysis and am intimidated by the sheer amount of raw data there is to analyze for each market.

✔ Clean data✔ Multi-touch outreach✔ CRM tracking✔ 90-day follow-up cyclesWhat would you add?