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Operators don’t gamble on algorithms; they own their marketing funnel.Direct Booking Site: Build a branded booking website (Hostfully, OwnerRez, or custom WordPress) that integrates with a PMS.Paid Media: Run Google PPC ads targeting “[Market] Vacation Rental” + retarget visitors with Facebook/Instagram ads.Video Funnels: Create short-form video tours on TikTok, Instagram Reels, and YouTube Shorts that link directly to your booking site.Email/SMS Capture: Collect guest emails at booking and automate a nurture sequence with discounts for direct re-bookings.System: STR Marketing Flywheel — Drive traffic → Capture leads → Retarget past guests → Convert to direct bookings → Build repeat stay database.3.

Vast majority of customers don't know the difference, don't have the experience/long term relationships and don't have the sophistication to ask the right questions.

It's a process and customer service driven model too- a space where I am comfortable and feel I have a good handle. 

Their customer service isn't terrible if you ever have to contact them. 

If you work with other business owners or frequent local establishments, spread the word and offer your services to them and their customers- Referrals/partnerships with other RE professionals: Lenders, Title companies, inspectors, etc.- SEO MarketingAll the best to you!

These platforms also store applications and allow you to pre-screen with custom questions, which is super helpful for efficiency.If you're managing multiple doors or planning to grow, an all-in-one platform like RentRedi or Hemlane might be worth the investment—they combine rent collection, leasing, maintenance tracking, and tenant screening all in one dashboard.

You can generate customized reports to gain insights into your financials, track your profitability, and make informed business decisions.

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Finding your buyers' list is a crucial first step—it's like lining up your customers before you start your business.